Licensing
Licensing
INNR House develops character IP for brands that want more than a logo swap. Willow and Billy are built as worlds, with their own visual language, tone and audience. We license them to partners who can extend those worlds, not dilute them.
Why INNR House
Character licensing is usually volume business. Ours is not.
Every property in our portfolio is rooted in the studio practice of an internationally exhibited artist. That gives our characters something most licensed IP lacks: provenance, craft and a visual standard that holds up in luxury environments.
We take on few partnerships and go deep on each one. Co-development, approvals and brand guardianship are part of every agreement, not an afterthought.
The properties
Willow Willow is emotional presence. Quiet, warm and made to be lived with. He fits brands that sell comfort, care and craft: interiors, fragrance, wellness, hospitality and fashion with a soft signature.
Billy Billy is energy. Bold, electric and impossible to ignore. He fits brands that want cultural volume: fashion, streetwear, beauty, events and limited-edition consumer goods.
Two characters, two audiences, one standard.
Categories
We are open to licensing and collaboration in:
Fashion and accessories Fragrance and beauty Interiors and home objects Hospitality and experiential spaces Wellness Limited-edition consumer goods
Outside these categories, convince us.
How we work
Every partnership starts with a conversation, not a rate card. We look at brand fit, audience overlap and what the collaboration adds to the character's world.
What you can expect from us: full access to brand guidelines and asset libraries, co-development from the studio, fast approval lines and a team that treats your launch as ours.
Start the conversation
Tell us who you are and what you have in mind. We reply to every serious inquiry.
E: info@innrhouse.com